Fri. Dec 9th, 2022

Broods | Don’t Feed The Pop Monster

With their third album, Don’t Feed The Pop Monster, Broods has embraced their true identity as artists and recognized the intrinsic reward of refusing to conform to the expectations placed upon them, resulting in an amazing album filled with deep self-empowering lyrical themes, incredible vocals, and beautifully dynamic production.

Originally from New Zealand, but based in LA, siblings Caleb and Georgia Nott have been performing together their entire lives and have a natural and undeniable chemistry. After the success of their first two albums, Evergreen and Conscious, they wanted to approach the third album, Don’t Feed The Pop Monster, with a fresh perspective. They describe the album as

Our goal was to make songs that are true to us, without hiding behind any kind of façade. Instead of overthinking everything like, Is that too weird? or Does this make enough sense?, we made a point of just completely trusting in ourselves and trusting in each other.

With pulsing synths and Georgia Nott’s delicate vocals, Don’t Feed The Pop Monster opens with “Sucker”. It’s a self-reflective song that confronts one’s tendency to conform to the crowd and to instead realize and embrace their originality and uniqueness. It’s a great intro to this excellent album.

One of the reasons I love Broods so much is the high standard they strive to attain on both their production and lyrics. The song “Why Do You Believe Me” seems like an intimate diary entry where they reveal that an outsider’s perspective their lives seems to be care-free and extravagant, but in reality, they battle some of the same emotional issues that everyone goes through.

The lead single from Don’t Feed The Pop Monster was “Peach”. It’s an incredibly dynamic song where Broods let their creative energy run wild and free. In a Vice News interview Georgia Nott describes the “Peach” as:

“Peach” is basically about the highs and lows of being an erratic, emotional person, and the production kind of follows that theme as well.

With “Falling Apart”, Broods discusses their thoughts on the state of the world. How everything is breaking down and no one seems to care enough to help fix it. Sonically it’s a chill, laid-back track featuring powerful vocals from Georgia.

“Everytime You Go” is one of my favorite tracks on the album, largely in part to the excellent production. Layering rhythmic elements throughout the song, “Everytime You Go” sonically builds until the very end, while maintaining a somber tone.

“Dust” has one of the most beautiful hooks on the album. It’s such a powerful vocal moment when Georgia hits the chorus and sings “I’ll fall away like dust”.

“Too Proud” is Broods’ latest single from the album and one that is a natural standout song as it features Caleb Nott for the lead vocals. It’s a powerful song exploring the feelings of being in an emotionally dark place. In addition to the official music video, they also recently delivered this amazing live performance of “Too Proud” for Triple J, which is a must-see.

“To Belong” is a wonderfully composed song and a highlight from the album due to its detail and complexity. You should listen to the entire album with good quality headphones or speakers, but specifically, “To Belong” in order to hear all the creative production elements they incorporated into this powerful song. It also delivers one of the more memorable lines of the album

If you love the flight, hold on for life

With “Old Dog”, Broods delivers some angst and attitude and a message basically stating that they’re no longer vulnerable or controllable. They know exactly who they are as artists and aren’t going to be pushed around and told what to do or who to be.

“Hospitalized” is the third single from Don’t Feed The Pop Monster and an undeniably catchy pop track. As the official lyric video makes clear, this is a song you can’t help but dance to.

“Everything Goes (Wow)” was the second single from the album and one of my favorites from Don’t Feed The Pop Monster. Lyrically and sonically it’s an infectious and delightful track. The music video is also super creative how it loops certain scenes with the beat of the song. I honestly can’t get enough of this song.

Don’t Feed The Pop Monster closes with “Life After”, a comforting song painting a pleasant picture of what you might encounter in heaven after death. As always it’s another expertly produced track with beautiful vocals.

Overall, I think Don’t Feed The Pop Monster is a brilliant third album for Broods, and one of my favorite albums of 2019. These days, it’s extremely difficult for artists to remain true to themselves, especially in the LA pop scene. It’s refreshing to see Broods approaching their art from that perspective and I think it will enable them to continue to create incredible music long into the future.

Follow Broods on Instagram: @broodsmusic | Website: broodsmusic.com

Don’t Feed The Pop Monster release date: 02.01.19 | Label: Atlantic

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